Analytics
The Winkel Factuur analytics module gives finance and operations teams a European compliant compass for all marketplaces. Instead of separate spreadsheets, you get consolidated insights that take into account bol.com, Amazon Seller Central, Shopify, and WooCommerce and directly align with the OSS and VAT requirements.
Summary
- Consolidates revenue, margin, return rates, and VAT data from bol.com, Amazon, Shopify, and WooCommerce into one dashboard.
- Exports analytics in CSV, UBL, or XML format for BI tools and accounting software.
- Automatically calculates OSS thresholds and validates VAT numbers via VIES for accurate B2B/B2C reporting.
- Real-time data snapshots keep reports synchronized with actual order and invoice activity.
E-commerce sellers lack real-time visibility into invoice performance, VAT obligations, and revenue trends across multiple channels. The analytics module provides live dashboards with per-channel and per-country breakdowns of invoices, VAT, and returns.
Combine analytics insights with automated invoicing across all your sales channels.Use our VAT calculator to verify tax amounts shown in your analytics reports.
Strategic insights for marketplaces
Winkel Factuur combines order, invoice, and credit note data into a robust analytics layer. This allows you to track not only revenue but also margin, return rates, and actual VAT remittance per channel. The module utilizes the same queue architecture: as soon as an order or document is processed, an analytical snapshot is stored, so your reporting always runs in sync with real-time reality.
For finance departments, this means that quarterly reports, audit preparations, and management briefings are no longer copy-paste work. You select a period, choose the relevant stores, and export the figures to CSV, UBL, or directly to your BI environment in one go. Every data point is traceable to an audit log, making checks by accountants or regulators demonstrably simple.
Operation per platform
Bol.com data is enriched with buy box status updates and customer reviews. This allows you to see which product groups need extra marketing or stock to maintain your position. Amazon Seller Central passes on settlement data and FBA costs, so analyses paint a complete picture of gross and net margins in every EU marketplace.
Shopify and WooCommerce provide omnichannel context: online shopping behavior, POS sales, and returns are linked to the same invoicing and VAT structure. Winkel Factuur monitors currency fluctuations, so you can view reports in euros or local currency without having to manually enter exchange rates.
EU compliance and data quality
The analytics module follows strict KDV and OSS logic. Every country in the EU has its own thresholds and exceptions; Winkel Factuur calculates these automatically and shows warnings when you are close to a threshold. Moreover, the system checks if customer VAT numbers are validated via VIES, so your management reports show the correct B2B/B2C distribution.
Data quality remains guaranteed by automatic reconciliation between invoices, credit notes, and payments. If discrepancies arise, the system marks the relevant transactions and sends tasks to the dashboard, so your team can correct them specifically.
Understanding your e-commerce performance across multiple platforms requires more than basic sales reports. Winkel Factuur's analytics module consolidates data from bol.com, Amazon, Shopify, and WooCommerce into a unified dashboard, giving you real-time visibility into revenue, costs, margins, and tax obligations per channel and per country.
Our reporting tools help you identify which products perform best on each marketplace, track return rates by category, and monitor VAT collected across EU member states. These insights enable you to make informed decisions about pricing, inventory allocation, and market expansion without switching between multiple platform dashboards.
All analytics data can be exported in CSV, XML, or UBL format for integration with your BI tools or accounting software. Whether you need a quick overview of today's sales or a detailed quarterly report for your tax advisor, Winkel Factuur delivers the data you need in the format you prefer.
Data-Driven Insights for Marketplace Sellers
Understanding your e-commerce performance across multiple platforms requires more than basic sales reports. Winkel Factuur's analytics module consolidates data from bol.com, Amazon, Shopify, and WooCommerce into a unified dashboard, giving you real-time visibility into revenue, costs, margins, and tax obligations per channel and per country.
Our reporting tools help you identify which products perform best on each marketplace, track return rates by category, and monitor VAT collected across EU member states. These insights enable you to make informed decisions about pricing, inventory allocation, and market expansion without switching between multiple platform dashboards.
All analytics data can be exported in CSV, XML, or UBL format for integration with your BI tools or accounting software. Whether you need a quick overview of today's sales or a detailed quarterly report for your tax advisor, Winkel Factuur delivers the data you need in the format you prefer.
Frequently asked questions
What data sources does the analytics module use?
The module combines order, invoice, and credit note data from all connected marketplaces (bol.com, Amazon, Shopify, WooCommerce) into a unified analytics layer.
Can I export analytics data to my accounting software?
Yes. You can export data in CSV, UBL, or XML format, or send it directly to your BI environment. Every data point is traceable to an audit log.
Does the analytics module handle OSS and VAT reporting?
Yes. The module automatically calculates OSS thresholds per EU country, validates VAT numbers via VIES, and shows the correct B2B/B2C distribution in your reports.
Are analytics updated in real time?
Yes. As soon as an order or document is processed, an analytical snapshot is stored, so your reporting always reflects the latest data.