Why WooCommerce AND bol.com is a winning combination
More and more online entrepreneurs are choosing not to put all their eggs in one basket. Your own WooCommerce store gives you full control over branding, customer data, and profit margins. At the same time, bol.com offers access to millions of shoppers actively looking for products – without you having to invest in expensive marketing campaigns yourself.
The problem? This multichannel strategy also brings complexity. You have to create invoices for both WooCommerce and bol.com orders, calculate VAT correctly per channel, and keep everything administratively in order for your accountant and the tax authorities.
Many entrepreneurs try to keep track of this manually or with separate plugins and tools. That might work for 10 orders a day, but it doesn't scale. As soon as you grow, errors pile up: forgotten invoices, wrong VAT percentages, and administrative chaos that no finance team is happy about.
How Winkel Factuur seamlessly integrates WooCommerce and bol.com
Winkel Factuur is built as a central hub for all your sales channels. Instead of separate tools for WooCommerce, bol.com, Shopify, and Amazon, you manage everything from one clear dashboard. The connection works via official APIs, which means data is synchronized in real-time and reliably.
As soon as a customer orders something – whether via your WooCommerce shop or via bol.com – Winkel Factuur receives the order data within seconds via webhooks. Our intelligent engine automatically recognizes the sales channel, applies the correct VAT rules (including OSS for cross-border sales), and generates a professional invoice that meets all legal requirements.
This invoice is not only emailed to the customer but also automatically uploaded to the bol.com customer portal if applicable. Everything fully automated, audit-proof, and scalable.
The benefits of centralized invoicing for WooCommerce and bol.com
- One invoice workflow for all channels: same professional appearance and VAT compliance for both WooCommerce and bol.com
- Central reporting: see your revenue, profit margins, and VAT obligations per channel at a glance
- Time savings: no more manual switching between WooCommerce admin and bol.com Seller Portal
- Error reduction: automated processes eliminate typing and calculation errors
- Scalable: grow from 100 to 10,000 orders per month without extra administrative burden
- VAT compliant: automatic application of Dutch and EU rules, including OSS thresholds
- Integration with accounting software: direct export to Exact Online, AFAS, or Twinfield
VAT challenges in multichannel sales
One of the biggest pitfalls for entrepreneurs selling via multiple channels is correctly applying VAT rules. For sales within the Netherlands, it is relatively simple: 21% or 9% depending on the product category. But as soon as you also sell to Belgian, German, or French customers via bol.com, it becomes complex.
Within the EU, One-Stop-Shop (OSS) rules apply. This means that under certain conditions, you must use the VAT rate of the customer's country instead of the Dutch rate. There are thresholds per country, and once you exceed them, you must file OSS returns. If you forget this, you risk heavy fines during audits.
Winkel Factuur takes this complexity completely off your hands. Our VAT engine knows all rates of the 27 EU member states, automatically checks if OSS applies, and warns you in time when you approach a threshold. The correct rate is applied for every invoice, regardless of whether the order comes in via WooCommerce or bol.com.
Step by step: Connecting WooCommerce and bol.com with Winkel Factuur
- Step 1: Create an account with Winkel Factuur and test 15 days for free. You receive immediate access to the dashboard.
- Step 2: Connect your WooCommerce store via the WooCommerce REST API. Follow the simple instructions in the platform – no technical knowledge required.
- Step 3: Connect your bol.com Seller account via OAuth 2.0. Authorize Winkel Factuur to retrieve orders and upload invoices.
- Step 4: Configure your invoice templates per brand or sales channel. Upload your logo, choose colors, and set email texts.
- Step 5: Activate the automatic workflow. From now on, all orders are automatically processed, invoices generated, and archived.
- Step 6: Monitor your sales and VAT obligations via the central dashboard. Export reports to your accounting software with one click.
Reporting and financial insights
If you sell via multiple channels, you naturally want to know which channel performs best. Winkel Factuur offers detailed reports in which you can compare revenue, profit margins, return rates, and VAT remittance between WooCommerce, bol.com, and other channels.
The dashboard shows real-time charts and tables that you can filter by period, product category, country, and sales channel. Finance teams can export this data in CSV, XML, or UBL 2.1 format for direct processing in Exact Online, AFAS, or Twinfield.
All invoices and credit notes are kept for 7 years according to legal requirements, with a full audit trail. Every change is logged with timestamp, user, and reason. This makes it easy to quickly provide all necessary documentation during tax audits.
Frequently asked questions about WooCommerce and bol.com integration
Can I use different invoice templates for WooCommerce and bol.com?
Yes, you can set separate templates per sales channel or even per brand with their own logos, colors, and email texts.
What happens with returns and credit notes?
Winkel Factuur automatically detects returns (both via WooCommerce and bol.com) and generates credit notes. The financial impact is directly processed in your reports.
Can I also connect Shopify and Amazon?
Absolutely. Winkel Factuur supports WooCommerce, bol.com, Shopify, and Amazon Seller Central – all in one platform.
What about the costs?
Test 15 days for free. After that, you pay only €5/month for the first 30 invoices (starter package). Scale up to higher packages when you grow.
Are my customers automatically notified?
Yes, after every sale, the invoice is automatically sent to the customer by email. You can fully personalize the email templates.